Free tool · Review reply generator
Reply to any review in seconds
Choose the kind of review, your type of business and where it was posted. You get a reply you can adapt and post, plus the rules to watch on that platform. Clinics and law firms get privacy-safe replies that never confirm who the reviewer is.
Made in your browser. Nothing you type here is sent anywhere or stored.
Your reply. Adapt it before you post
Thank you for letting us know, and I'm sorry we were late. That's not the standard we hold ourselves to, and we're looking at how we schedule and keep people updated. I'd like to make this right, so please contact [name] on [phone or email].
- Your reply is public and shows under the review on Google Search and Maps. Aim to reply within a day or two.
- Wait until you're calm, check the facts, then reply. Never argue point by point in public.
How it works
Every reply follows the same pattern that works for good and bad reviews: thank the person, say something specific, own what went wrong if anything did, and give a named person to contact. Short replies read better than long ones, especially on a phone.
Your replies are read by future customers more than by the person who wrote the review. A calm reply to a complaint shows people how you'd treat them if something went wrong, which is why replying to every review matters.
Healthcare and legal replies never mention the person's treatment or matter, and never confirm they were a patient or client. In the US, a public reply that confirms someone was a patient can breach HIPAA.
Always adapt the reply before posting. A reply that's clearly copied onto every review reads as automated and undoes the good. Change a detail, use their first name, and keep it honest.
Frequently asked questions
Should I reply to every review?
Yes, good and bad, ideally within a day or two. Future customers read your replies to see how you treat people, and a short thank-you on a positive review shows real people are reading.
How do I reply to a fake or unfair review?
Stay neutral and don't accuse anyone. Say you can't find a record that matches and invite them to contact you. Then report the review through the platform if it breaks their rules, such as spam or someone who was never a customer.
Can I ask the reviewer to change their review?
You can fix the problem and let them decide. Don't offer anything in exchange for changing or removing a review: Google and most platforms ban it, and on Yelp businesses shouldn't ask for reviews at all.