Email Marketing & Customer Retention

Keep customers

You pay to win customers once, then let them drift.

The follow-up nobody has time for, running on its own: nurture for new leads, sequences after quotes, and retention for the customers you already earned.

Signs this is where you’re leaking

  • Leads go cold because nobody replied fast enough.
  • Quotes go out and nobody chases them.
  • You have a list of past customers you never email.

For example

A salon whose clients vanish after one visit

Rebooking reminders timed to each service, a win-back sequence for lapsed clients, and a simple monthly email that gives people a reason to come back.

How it’s approached

It starts with a diagnosis, not a proposal: I look at where customers are being lost today and whether this is genuinely the biggest leak. If it is, the work is scoped around a business result, built, then measured. If it isn’t, I’ll tell you what is.

Reading on keep customers

All articles →
  1. Email & retention

    The 5 Klaviyo flows every Shopify store should have

    Welcome, abandoned checkout, browse abandonment, post-purchase and win-back: the five automated email flows that recover sales and bring customers back.
    3 min read →
Next problem · 06Automate the busywork →