Free tool · Content idea generator
30 days of content ideas for your business
Choose your type of business. You get a month of post ideas, each with a hook you can use as the first line, a format and the platforms it suits. None of them need anyone to film.
Day 1
Burst pipe? Do this before you call anyone.
A 30-second checklist: where the stopcock is, what to switch off, what to photograph for the plumber.
Day 2
The question we get asked most.
Pick the question your customers ask most and answer it once, on video. Reuse it in replies.
Day 3
5 things to know before you choose a business.
An honest buyer's guide. Helps people choose, and positions you as the expert.
Day 4
Why your quote has a call-out fee.
An AI presenter explains, plainly, what the call-out fee covers and when it's waived.
Day 5
Real review of the week.
A genuine review on a designed card. Never write or invent one.
Day 6
What happens when you book us.
Step by step from first contact to finished job, so new customers know what to expect.
Day 7
5 jobs you can do yourself, and 3 you really shouldn't.
Builds trust by giving away the easy fixes and explaining the risky ones.
Day 8
How much does it cost?
A pricing post with honest ranges and what changes the price. One of the most searched questions in any business.
Day 9
A minute behind the scenes.
Photos your team already takes, stitched into a short video.
Day 10
Same day, same street.
Before-and-after photos from a real job (with the customer's permission), with the problem and the fix in one line each.
Day 11
Myth or fact?
Five common myths in your field, each answered in a sentence.
Day 12
Why we do it this way.
Explain one thing you do differently and why it matters to your customers.
Day 13
What 7:40 AM looks like for us.
Van, tools, first job of the day, stitched from photos your team already takes.
Day 14
Meet the team.
Designed cards from real staff photos, one line each.
Day 15
3 mistakes to avoid.
Common mistakes your customers make before they come to you, and how to avoid them.
Day 16
How much should a [service] cost in [town]?
An honest price guide with ranges and what changes the price. One of the most searched questions in any trade.
Day 17
Your first visit, explained.
What to bring, how long it takes and what happens after.
Day 18
What we learned this month.
A short, honest LinkedIn post about something you changed and why.
Day 19
The noise your boiler makes before it fails.
Three warning signs, with simple animations, and when to book a check.
Day 20
Open this week.
Hours, holiday closures or open slots on a clean graphic.
Day 21
Our business in 15 seconds.
A quick tour so first-timers feel they've been before.
Day 22
Our service area, street by street.
A map carousel of the towns you cover, which also helps local search.
Day 23
Is it worth it?
An honest take on when your service is worth paying for, and when it isn't.
Day 24
Seasonal checklist.
What your customers should think about this season.
Day 25
What happens when you book us.
Step by step from first call to finished job, so nervous first-time customers know what to expect.
Day 26
How to get the most from us.
Tips that help customers get better results from your service.
Day 27
A number we're proud of.
A real figure from your own records, like years trading or jobs this year. Only if it's true and checked.
Day 28
Real review of the week.
A designed card of a genuine Google review, with the customer's first name only if they're happy with that.
Day 29
Answering a question from our inbox.
Turn one real (anonymous) question into a short post.
Day 30
Before and after.
A real transformation from your own work, with permission.
Every idea works without anyone filming. AI presenters can explain your business, but they should never pose as customers or give testimonials, and every review you share should be a real one.
How it works
Every idea starts from something your customers already ask or want to see: a price, a first visit, a before and after, a question they're too shy to ask. That's why these posts tend to get saved and shared, and why they're easy to make.
The 30 days mix six formats so your feed doesn't repeat itself: AI presenter videos, faceless explainers, carousels, product or service visuals, short videos stitched from photos you already have, and blog or LinkedIn posts. Ten ideas are specific to your industry; twenty work for any business and are adapted to yours.
Use the hook as the first line or the first second of the video. It decides whether people stop scrolling. Then batch a week's worth at once, schedule them, and spend your time replying to comments instead of staring at a blank screen.
AI presenters are a good way to explain your business without filming. They should never pose as customers or give testimonials, and every review you share should be a real one. In the US, the FTC's rule on fake reviews and testimonials covers AI-generated ones too.
Frequently asked questions
How often should a small business post on social media?
Consistency matters more than volume. Three to five posts a week on one or two platforms is plenty for most local businesses, as long as you keep it up. These 30 ideas cover a month of daily posts, or about two months at three a week.
Do I have to be on camera?
No. Every idea here works with AI presenters, faceless explainers, carousels, designed visuals or short videos made from photos you already have.
Is AI-made content allowed on Instagram, TikTok and YouTube?
Yes, but the platforms ask you to label realistic AI-generated content in some cases, and you should never use AI to fake a customer, a review or a result. Check each platform's current labelling rules before you post.