Gym & Fitness Studio MarketingFitness
Fitness businesses have plenty of interest in January and a retention problem by March. The growth is in converting trials and keeping members.
01 — Businesses I work with
- Gyms
- Personal trainers
- Yoga studios
- Pilates studios
- Martial arts schools
- CrossFit boxes
- Dance studios
02 — Where it usually leaks
Trial members come once and are never contacted again.
- Trial and intro-offer sign-ups with no follow-up sequence.
- Local ads that bring clicks but not memberships.
- Members who drift away without anyone noticing.
03 — Where I’d start
A trial-to-member follow-up sequence and a local ads engine.
- Meta Ads
- Lead nurture
- Social content
- Review system
- Booking automation