A curated workspace-tech brand with an editorial feel

01 — The challenge

Chargers, keyboards and desk lamps are sold everywhere. The store needed a reason to buy here: a point of view, a premium feel, and a curated range that looks chosen rather than bulk-listed.

02 — What I did

1. 01Positioned the range as “The 2026 Workspace Edit”: a small, curated selection for people who treat their desk as a statement.
2. 02A custom theme with magazine-style typography and full-bleed imagery, pairing each featured product with the moment it's used.
3. 03Clear buying reassurance — vetted products, 24–48 hour dispatch, free shipping over $75, 30-day returns — and a welcome offer to capture first-time visitors.

03 — Process

1. 01PositionA curated edit, not a catalogue.
2. 02DesignCustom editorial theme and product storytelling.
3. 03CaptureWelcome offer and reassurance to turn visitors into first orders.

04 — Results

Pending verificationResults are only published once the client has confirmed them.

05 — Outcome

A generic product category turned into a brand with a point of view.