Blog categoryAds & social

Paid campaigns and social that bring in customers.

Ads and social posts only pay off when the page they send people to does its job. These guides cover campaigns, content and targeting for small businesses, and how to tell whether the spend is bringing in customers or just clicks.

  1. Ads & social

    Why your phone goes quiet when referrals do: lead generation for small businesses

    Boosted posts get views, not customers. A lead generation plan for small businesses: which ad channel fits, what to fix first and what to measure.
    10 min read →