An Instagram DM agent for med spas and aesthetic clinics that answers and books 24/7
01 — The challenge
For aesthetic clinics, Instagram DMs are where most enquiries start, often late in the evening. Replies come hours later, the moment passes, and the same price questions get typed out again and again.
- 24/7DM replies
- Ownmenu, prices and FAQ
- Safemedical handover
- Memoryacross visits
02 — How it works, step by step
CustomerAISystemYour team
- 01Customer
Someone DMs the clinic on Instagram
Often late at night, after seeing a post: "How much is lip filler?"
- 02AI
The agent replies instantly, in your voice
It answers treatment, price and availability questions from your own menu and FAQ.
lumiere.aestheticsInstagram · exampleHi how much is lip filler? 😊
Hi Jess! Lip filler starts from £180 for 0.5ml (sample price), and every treatment starts with a free consultation with our nurse prescriber.
Does it hurt much?
Most clients say it's very manageable, and we use numbing cream first.
- 03AI
It collects their details
Name, contact details and the treatment they're interested in are saved as a lead.
- 04System
It sends them to book
When they're ready, the agent sends your booking link.
lumiere.aestheticsInstagram · exampleShall I send you the link to book your free consultation?
Yes please!
Here you go 💋 See you soon!
- 05AI
Anything sensitive goes to the owner
Pregnancy, adverse reactions and complaints are never answered by the agent. The owner is alerted with the full conversation.
Needs youHANDOVER- From
- @sophie.m
- Asked
- I'm 3 months pregnant, can I still have Botox?
- Agent said
- That's one for our nurse, she'll message you today.
- Reason
- Pregnancy question
- 06System
It remembers them next time
If they come back days later, the conversation carries on where it left off.
Names, messages and figures in these examples are fictional sample data.
03 — What it changes for your business
Consult requests stop dying in the inbox
Every DM gets an instant, on-brand reply.
The same answers, every time
Prices and treatment info come from your own menu.
Safe by design
Medical and sensitive questions always reach a person.
Leads captured automatically
Names and treatment interest are saved for follow-up.
04 — What you need
You provide
- Treatment menu, prices and FAQ
- Your tone of voice
- Topics that must always go to you
Accounts we connect
- Instagram business account
- Your booking link or system
- Where owner alerts should go
Decisions to make
- Whether to show prices in DMs
- How the agent introduces itself
- Follow-up for people who don't book
05 — How set-up works
- Day 1
Discovery call
We go through how you work today, what the automation should handle and what it must never do.
- Week 1
Build and connect
I connect your Instagram account, load your menu and FAQ, and write the agent's voice and handover rules.
- Week 2
Test together
We DM it every type of question, including the sensitive ones, and check each reply and handover.
- End of week 2
Go live
It goes live with real customers. I watch the first week closely and adjust the wording and rules.
06 — Questions owners ask
Will customers know it's automated?
They should, and it says so up front. People mostly care that they get a fast, accurate answer and can reach a person when they need one.
Will it give medical advice?
No. Medical questions are always handed to your clinical team.
Does Instagram allow this?
Yes, it runs through Instagram's official messaging tools for business accounts.
What does it cost to run?
Running costs are the messaging and AI usage, usually a small monthly amount at a small business's volume. Set-up is a one-off cost. I give a fixed quote after the discovery call.
Want to see this working for your business?
Book a live walkthrough