Google Business Profiles that show up for “near me” searches
01 — The challenge
Each business depended on local customers finding them on Google, but their profiles weren't showing for the searches that matter most: “dermatologist near me”, “pain management Bronx”, “menswear Santa Barbara”.
02 — What I did
- 01Researched the exact searches customers use in each area and built categories, services and descriptions around them.
- 02Kept every profile active with regular posts, fresh photos and products.
- 03Tracked map pack positions and profile interactions month by month.
03 — Process
- 01ResearchLocal keywords and competitor profiles for each area.
- 02OptimiseCategories, services, descriptions, photos and products.
- 03MaintainWeekly posts and monthly ranking checks.
04 — Results
- Top 3map pack for “pain management bronx” and “pain management doctors bronx ny”Source: Google search screenshots
- 4 searcheswhere a Santa Barbara boutique appears at the top of the mapSource: Google Maps screenshots
- 45,721profile interactions in six months for a multi-location clientSource: Google Business Profile Performance
05 — Outcome
Profiles that show up when nearby customers are ready to call, visit or book.
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