An electrician’s Google profile, put to work across Bedfordshire

01 — The challenge

SE Sparks covers homes, landlords and businesses across Bedfordshire, from fuse box upgrades to EV chargers. The Google profile existed, but it didn’t speak to any of those searches, so people looking for “electrician Leighton Buzzard” had little reason to pick them.

02 — What I did

1. 01Built a keyword set around how people actually search: a focus keyword, 15 primary and LSI keywords, 5 location keywords and 25 short and long-tail terms.
2. 02Wrote and scheduled 24 Google posts, one per service, each with its own search-friendly title and a real photo.
3. 03Covered every job type: fuse boxes, rewiring, landlord safety checks, EV charging, outdoor and commercial work.
4. 04Reported back with the profile’s own performance numbers, so the owner could see what was happening.

03 — Process

1. 01ResearchFocus, primary, LSI and location keywords for Leighton Buzzard and Bedfordshire.
2. 02Publish24 posts, one for each service, scheduled over time.
3. 03ReportInteractions, views and the searches that found the profile.

04 — Results

• 328profile interactions, Mar–Aug 2026Source: Google Business Profile
• 675people viewed the profileSource: Google Business Profile
• 24keyword-led Google posts publishedSource: Google Business Profile

05 — Outcome

A profile that answers the searches local customers make, and shows up for “electrician leighton buzzard” and “commercial electrician near me”.