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A quiet Google profile brought back to life in three weeks

Client
Safara — African Curated Artisan Store
Industry
Retail — Cape Town, South Africa
Year
2026
Services
Google Business Profile optimisation, Google posts, Products, Keyword & competitor research, NAP consistency
Visit the live store ↗
Before and after Google results for Safara, with products added to the profile
Safara in Google's local results on mobile

01 — The challenge

Tourists and locals search Google for gifts and African crafts in Cape Town, but Safara's profile was asleep. No products, no recent posts, and it didn't appear for the searches its customers were making.

02 — What I did

  1. 01Rewrote the description and categories around how people search for gifts and artisan goods in Cape Town.
  2. 02Added seven products with clear titles, photos and links back to the online store.
  3. 03Published 15 keyword-led Google posts featuring products and the Camps Bay shop.
  4. 04Checked NAP consistency and linked the profile to Safara's social accounts.

03 — Process

  1. 01ResearchKeywords and competitor profiles in Cape Town.
  2. 02RebuildDescription, categories, photos and products.
  3. 03Activate15 Google posts in three weeks.
Google posts published for Safara
Products added to Safara's Google Business Profile

04 — Results

  • 15Google posts published in three weeksSource: Google Business Profile
  • 7products added with photos and store linksSource: Google Business Profile

05 — Outcome

An active profile that now shows in the local results for gift and artisan searches.

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