Concept build: a fictional business, not a client
A plumbing website that books jobs while the team is on site


01 — The challenge
Trades lose work every day because nobody can answer the phone from under a sink. Homeowners also compare on proof: photos of real jobs, recent reviews and a clear price. A brochure site with a phone number gives them none of that.
02 — What I did
- 01Put "get a fixed quote" and the phone number in the first screen, with Gas Safe and same-day call-out reassurance beside them.
- 02Built a page for each service and area covered, each with real job photos, so the business ranks for "boiler repair near me" searches.
- 03Set up a missed-call text-back with a quote form, plus an "on the way" text so customers know when the engineer will arrive.
- 04Every finished job triggers a review request with a photo of the work.
03 — Process
- 01FindService and area pages plus a Google profile full of job photos.
- 02TrustReviews and before-and-after photos on every service page.
- 03WinText-back, quote form and on-the-way updates.



04 — Results
Concept buildThis is a design for a fictional business, so there are no results to report. Ask me about real work on a call.
05 — Outcome
This is a concept, so there are no client results. It shows the system I set up for trades: get found, prove the work, and stop losing jobs to missed calls.
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