Printable checklist · 2 pagesThe Google Business Profile checklist.
For most local businesses, the Google profile does more selling than the website. Work through these ten steps, tick each box, and fix the six mistakes that keep profiles out of the map pack.
What's inside
- The basics: name, address or service area, phone, hours, website link
- Categories: the right primary category, checked against your top competitors
- Services: every service listed in the words customers search
- Description: what you do, who for and where, in the first two sentences
- Photos: real ones, added every month
- Reviews: asked for, made one tap, and every one replied to
- Posts: one or two a month
- Questions and answers: your own FAQs added
- Your website backs it up: same details everywhere, a page per service and town
- Track it monthly: calls, clicks and direction requests
Prefer to read it online? The full guide is at Google Business Profile optimization checklist.
